Test Up! PrEP Up! Level Up! Now You’re In the Game! The Maryland Activation—is a high-impact, community-driven initiative led by Heart to Hand, Inc. in partnership with Walgreens and regional health organizations across Prince George’s, Montgomery, and Charles Counties. Held June 27–28, 2025, in recognition of National HIV Testing Day, the activation expands access to free, confidential HIV testing, PrEP education, and immediate linkage to care through trusted community and pharmacy settings.

Grounded in the Community Activation & Prevention Partnership (CAPP) Model, the event integrates culturally responsive education, peer engagement, and incentive-based participation to reduce stigma and promote public health equity. Participants rotated through interactive learning zones and received on-site prevention counseling, resource referrals, and follow-up connections to care providers.

The activation achieved measurable results, reaching more than 1,200 community members, providing HIV testing to 600 individuals, delivering PrEP education to 900 participants, and collecting 260 PrEP awareness surveys to inform future outreach strategies.

This initiative demonstrates how local partnerships and culturally grounded outreach can transform HIV prevention across Maryland. By combining access, education, engagement, and equity, Test Up! PrEP Up! Level Up! not only honored National HIV Testing Day but also advanced the goals of the Ending the HIV Epidemic (EHE) strategy—strengthening collaboration, expanding prevention access, and empowering residents to take charge of their sexual health.