Ballroom culture has long been a sanctuary for Black and Brown LGBTQIA+ communities, offering a space for creativity, resilience, and belonging. Originating in the early 20th century and evolving during the Harlem Renaissance, ballroom became a refuge for individuals marginalized by race, gender identity, and sexual orientation. In Milwaukee, this vibrant culture has become a vital tool in advancing HIV prevention efforts. Vivent Health has partnered with the local ballroom scene to co-create culturally tailored strategies that reduce stigma, build trust, and increase the uptake of PrEP (pre-exposure prophylaxis).

This 20-minute workshop explores how cultural competency and community-based participatory practice (CBPP) models are being implemented to center community voices and ensure public health interventions are both relevant and affirming. Strategies include peer-led engagement, wellness-themed mini-balls, and house-based dialogues that allow for honest conversations around HIV, stigma, and care. Participants will be introduced to the CBPP model and the Cultural Competence Continuum as guiding frameworks for equity-driven outreach.

Examples from Vivent Health’s programming—such as the annual ballroom event at Milwaukee PrideFest and private health-focused house sessions—will be shared, illustrating how these culturally rooted approaches have led to increased health awareness, stronger community participation, and measurable progress in addressing HIV disparities. The session will include interactive discussions, video clips, and guided exercises to help attendees explore how they can apply similar methods within their own communities.