This session explores how sex-positive, pleasure-centered approaches enhance HIV and STI prevention – especially for people living with HIV and communities greatly impacted by HIV. We discuss the benefits of this approach and highlight an innovative initiative based in community voices and engagement: San Francisco Department of Public Health (SFDPH)’s Have Good Sex campaign, which promotes sexual empowerment, inclusivity, and self-directed care through home-based testing. Centering the needs of communities disproportionately impacted by HIV, this program affirms sexual health and well-being through messaging that centers pleasure and autonomy. This workshop shares practical strategies and lessons from this campaigns, offering a model for sex-positive HIV prevention for communities of color and LGBTQ communities.