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SUMMARY:Evaluating Public Health Messaging in Another Language – A Comparison of Sexually Transmitted Infection Digital Partner Notification Delivered in English and Spanish
DESCRIPTION:Informing partners about their risk of a sexually transmitted infection (STI) is important to reduce the risk of complications\, onward transmission and reinfection; however\, it is difficult to do especially if it is not in your native language. An anonymous digital tool was developed with patients\, partners\, disease intervention specialists (DIS) and clinical staff to inform sexual partners of a patient diagnosed with an STI by text message or email and then to support these individuals to find a local appropriate testing venue and book an appointment to be tested. The DIS team were frustrated that they were unable to use this service when English was not their first language of the patient with the STI diagnosis. Spanish was identified as the first language\, and initial translations were done by machine and then reviewed by native speaking DIS staff for accuracy\, tone and readability. The Spanish translation went live in March 2024 and this analysis was of 1508 partners receiving a message in English and 255 in Spanish. In the analysis we looked at if the partner opted out of any further communication\, if the message was opened by the partner and then if the partner was seen and tested. The Spanish translation had similar engagement to English messages with only a small reduction in self-verification by partners in Spanish. The process was repeated for Brazilian Portuguese and Haitian Creole and these two languages went live in February 2025 with similar analysis planned.
URL:https://syncconference.org/agenda/evaluating-public-health-messaging-in-another-language-a-comparison-of-sexually-transmitted-infection-digital-partner-notification-delivered-in-english-and-spanish/
LOCATION:Podcast Area
CATEGORIES:Podcast
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