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DTSTART;TZID=America/New_York:20260320T104500
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SUMMARY:PrEP Talk: Building Virtual Community Action in Hillsborough County\, FL
DESCRIPTION:In 2021\, 78.2% of the 294 new HIV cases in Hillsborough County occurred among males\, with male-to-male sexual contact as the leading transmission mode. Despite Pre-Exposure Prophylaxis (PrEP) reducing HIV risk by 99%\, accessibility remains a barrier. The Florida Department of Health (FDOH) Health Disparities Coalition PrEP Task Force applied a virtual adaptation of the Community-Based Prevention Marketing (CBPM) framework to develop an intervention addressing PrEP uptake. \nThis traditionally in-person framework was successfully implemented using virtual platforms (Microsoft Teams\, Zoom\, Google Drive\, and Qualtrics) that enabled collaborative decision-making and active community partner engagement throughout steps 1–6 of the eight-step process. Key accomplishments include: an asset inventory (Step 1); narrowing 80+ evidence-based interventions (EBIs) to one (STYLE) through surveys and virtual return -on-investment activities (Steps 2–3); identifying Black/Latinx MSM (25–34) and emergency department and urgent care providers as priority audiences (Step 4); conducting formative research through interviews and surveys (Step 5); and developing a multi-level social marketing plan and intervention targeting emergency room PrEP uptake (Step 6). \nThe resulting pilot intervention—supported by FDOH and CAN Community Health—focuses on: (1) a social marketing campaign for PrEP referral in emergency and urgent care settings; (2) increased HIV testing in ERs; and (3) a coordinated medical-social support network for high-risk patients. This approach strategically targets settings where the priority population frequently seeks care. This virtual CBPM model demonstrates how technology can maintain community engagement and drive intervention planning in a hybrid or remote environment.
URL:https://syncconference.org/agenda/prep-talk-building-virtual-community-action-in-hillsborough-county-fl/
LOCATION:Studio D
CATEGORIES:Power of Prevention,Track Session
ATTACH;FMTTYPE=image/jpeg:https://syncconference.org/wp-content/uploads/2026/01/TrackHero-HIVPrevention.jpg
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