Beyond the Red Ribbon will allow participants to reimagine HIV/STI prevention and service provision through a sex positive lens. Attendees will develop an understanding of sex positivity and examine the necessity for incorporating an individualized, person-centered approach to sexual health. This presentation aims to enhance service providers’ ability to engage clients/patients in topics such as sexual behavior and expression, non-traditional relationship structures (e.g., polyamory, swinging, and other forms of non-monogamy), and self-care, along with HIV/STI prevention and treatment. We will also examine how providers’ sexual biases and stigma serve as barriers to effective service delivery. Moreover, attendees will learn how to sustain pleasure-centric dialogue to enhance the quality of sexual health services. Lastly, attendees will discuss collaborative methods to assist clients/patients in identifying informed, pleasurable choices regarding biomedical HIV prevention options and quality of care.