PrEP Talk: Building Virtual Community Action in Hillsborough County, FL
In 2021, 78.2% of the 294 new HIV cases in Hillsborough County occurred among males, with male-to-male sexual contact as the leading transmission mode. Despite Pre-Exposure Prophylaxis (PrEP) reducing HIV risk by 99%, accessibility remains a barrier. The Florida Department of Health (FDOH) Health Disparities Coalition PrEP Task Force applied a virtual adaptation of the Community-Based Prevention Marketing (CBPM) framework to develop an intervention addressing PrEP uptake.